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Weber Spirit Gas Grills Promotion

Responsible for copy direction/development for this MAP summer promotion of Weber's Spirit gas grills line. Assets were used across owned- and retail channels. 

  • Led copy concept development and presentation of quick, season-appropriate and on-brand headlines for use across assets

  • Crafted fun, energized body copy to build excitement and champion those clicks

  • Collaborated with design lead to ensure asset appeal and cohesiveness 

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