While a member of the Consumables Private Brands (CPB) Creative Team at Amazon, I had the opportunity to elevate awareness about creatives on my team and across the company too.

 

• Pitched and led organization and promotion of the company’s first Amazon Writers Panel to raise awareness about the value non-technical writers provide. And attendance was 300% over expected. 

• Contributed to amazon.design, the external-facing site of Amazon Design Community (ADC), Amazon’s global community of creative professionals. 

 

—Pitched and authored, Collaborating Through a Pandemic: For these copy/design duos, inspiration, trust, and talking about nothing are the keys to success.  Sourced and interviewed creatives and worked with ADC for legal and PR approvals. 

—Authored, While obsessing to win customer hearts, creative team wins international Pentawards, to share behind-the-scenes insight on how CPB Creative built brands customers love.