Kitzy Premium Cat Food by Amazon

Led copy for development of this Amazon-owned brand of premium cat food products, and its growing assortment.

  • Amazon Consumables Private Brands Creative team won a Graphic Design USA Packaging Design Award in 2021 for Kitzy Dry Cat Food

  • Led naming exploration and established brand proposition, voice and copy guidelines

  • Responsible for copy on packaging, site detail pages, brand store, and marketing assets

  • Collaborated with design partners to ensure brand consistency as line extended into wet foods and treats

  • Volunteered my cat, Bridget, for Detail Page modeling. #furrydiva #couchpotato 

  • Kitzy on Amazon