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  • Tovess

  • Wonder Bound

  • Aplenty

  • Revly


  • Verity Credit Union

  • True North Federal Credit Union

  • Abila

Naming It

I’m an experienced brand and product namer. Whether coined, arbitrary or evocative (to name a few types), my approach considers consumer insights, competitive landscape, category and future extensions. I have contributed thousands of names to projects over the years, here are a few that were selected and approved by business leaders and more importantly, Legal, to move forward in the world. 

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