OWN PWR Sports Nutrition by Amazon
Co-created this brand of specially formulated sports nutrition products by Amazon.
Developed positioning, traits and aspirational audience for first Amazon-owned sports nutrition brand for launch of 28 products across entry- and performance level offerings
Established brand voice, guidelines and copy style guide
Created brand story, messaging and taglines for use on packaging, detail and brand store pages and to support influencer marketing
Generated email invitation messaging for exclusive beta program