Starbucks Coffee Company | Starbucks Rewards + OL Reign Geo-Targeted Email Offer
Crafted promotional copy to boost awareness of Starbucks Hometown partnership with the OL Reign among local Seattle Starbucks Rewards members, while supporting women’s sports and providing SR members with a tangible benefit.
Led copy development and presentation to business unit; managed revisions
Ensured copy aligned with established guidelines for the Starbucks brand, its Hometown initiative and Starbucks Rewards program
Collaborated with Starbucks Studio design team to ensure asset cohesiveness and stoke excitement in Seattle's OL Reign fans