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Griller's Table Virtual Classes
Directed and developed summer series campaign copy for Griller's Table — Weber virtual grilling classes
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Established and infused a compelling tone of voice into Griller's Table landing pages and class titles and descriptions
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Collaborated with designer to develop three digital campaigns (11 classes total) for social media, email, landing pages
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Classes sold out or nearly sold out with a Net Promoter Score of 9.3 with 93% saying they'd take another class
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